After sharing a blog post about how to increase blog traffic, I found how that post is useful for many of my fellow buddies. Therefore I thought of sharing few posts on some of my ideas and experience of this journey as a food blogger. Hope this series would be helpful for you.
When we write a blog post, we need to optimize the post to well rank in Google or any search engine. Images play a more important role, specially in food blogs. Most search engine traffic attracts to the image of the recipe and visit the blog for the recipe. Personally I search for images when I search for a recipe. If the image catches my eye, then I visit the site to read the post.
As food bloggers, we know how we spend lot of time for capturing a good photograph, then edit it and upload it into a blog post. But if we don’t optimize it for better search engine result, and if our images don’t appear in search engines, then there is no much effect from those uploaded photos to the blog post .(considering search engine traffic)
So, here are few tips to follow when you upload an image to your blog post. I follow these tips and I have seen a good percentage of my search traffic drive through the image search.
1) Use key words in image name.
Usually original photos are named like image-3362.JPG or DSC07574.JPG.But if you upload the photo with same name, search engine crawlers don’t understand what it is about. Therefore give a name for the image which matches with the post title.
Say, you have captured a photograph by using all food photography tips and spending lot of time on it, but uploaded it as image-3362.jpg etc. But another food blogger who doesn’t spend much time for a photograph upload a photo of a similar recipe, but name it as Mango-Drink-Recipe.(example) When a person search for a mango drink, the 2nd photo has a lot of chances to appear than the first.
If you try to right click the images which I have shared in different posts (or in the same post) , you’ll see how I have named different images with different names.
2) Use hyphen in between key words
When you use key words to name your images, don’t leave a space or don’t use underscore in between the words. Use the hyphen instead.
3) Compress the images
Before uploading an image to the blog post, compress it to a smaller size without loosing the quality of it. I usually use PhotoScape or PicMonkey for post editing. Other than that you can get help of different photo editing software such as Photoshop. A compressed image loads faster and therefore you gain a good site performance too. On the other way this will help to improve the bouncing rate of the site.
4) Use Title tags and Alt Tags for the images.
Title tags and Alt tags are more important for better SEO. In blogger, once you uploaded an image for a blog post, left click it. Then you’ll see some details appear. Click ‘Properties’. A small box will appear with the name ‘image properties’. Fill this box with a title tag and a Alt tag. I usually use the title of the blog post as Title tag. For the Alt tag, I use some alternative name which a person can search the same recipe.
If you hover on the images I have uploaded in my recent posts, you’ll see the title tags appear on images.
5) Don’t stuff
The above are the top SEO tips for image optimization. However when you use tip no 1 and 4, don’t stuff too many key words. The text of image should be short and descriptive. Use 4-5 best key words that describe the image.
Hope these tips are helpful for you when writing a blog post. I would like to know about your tips on image optimization. Please share them in comments.