Food Corner
  • Home
  • About
  • Awards
  • Resources
  • Advertise / Sponsor
  • Contact
  • Privacy Policy
  • Blogging Tips
  • Food & Travel
  • Health & Fitness
  • Reviews

Food Corner

  • Home
  • About
  • Awards
  • Resources
  • Advertise / Sponsor
  • Contact
  • Privacy Policy
Food Business

Marketing Tips That Will Bring Your Restaurant Chain To The Next Level

written by Amila Gamage Wickramarachchi July 16, 2019
Restaurant Marketing Tips

The restaurant business is more competitive than ever. Between Instagram food porn and popular Pinterest boards, restaurants must work harder than ever to reach customers and stay relevant, especially online. If you’re looking for tips on how to take your restaurant chain to the next level, you’ve come to the right place. 

Since most people use their smartphones to find restaurants nowadays, we’re going to focus mostly on online marketing strategies that’ll get your business in front of thousands-if not millions- of eyeballs online. Read on for more.

Restaurant Marketing Tips

1. Leverage Yelp

Yelp is one of the most powerful online tools for restaurants, and it’s one of the best platforms you can use to elevate your business. Basically, the higher your Yelp rating, the more likely you are to attract new customers and great reviews.

Keep in mind that people will write Yelp reviews about your restaurant whether you like it or not. Your job is to make sure they write positive reviews that reflect well on your establishment.

Your best bet is to take a proactive approach and setup a well-detailed Yelp account. That way, you get to control the narrative to a degree. Some of the most important data to have in your account includes:

  • Lots of high quality photos of your restaurant and your best dishes.
  • Your location
  • Your menu
  • Price range
  • Store hours
  • Amenities. i.e. parking, al fresco dining, WiFi

Another important prerequisite to participating in Yelp is replying to feedback in a friendly, timely and helpful manner. This goes for positive and negative feedback alike. Showing this type of consideration for your customers’ opinion shows that you value your patrons and it’ll help you create a positive perception about your restaurant on Yelp.

2. Expanding Your Restaurant Chain Globally

Restaurant Marketing

If you really want to expand the reach of your restaurant business, doing so through the help of a business franchise model would be a great idea. There may be certain challenges of doing so but your efforts will surely be worth. Plus, they are also some business solutions such as international PEO services that you can take advantage of so that you won’t have to deal with everything on your own when you’re operating the business.

3. Foodie Photos

BBQ menu ideas

Unless you’ve been living under a rock, you’ve probably noticed the ever-growing #foodporn trend on Instagram. This trend is so popular that it’s even spawned a TV show which is loved by foodies all over the world.

Not only that, but millions of ‘foodie photos’ get posted on this platform every day by food bloggers, regular people and restaurants as well.

Posting drool-worthy photos of your signature dishes on Instagram and other social networks is one of the easiest and cheapest ways to promote your restaurant. People value visual content more than anything else, so make sure you post high-quality photos. You don’t have to spring for an expensive camera for this, as you can easily get great pictures with your smartphone ad the right filters.

4. Have an email newsletter

Another great way to keep in touch with patrons and stay at the forefront of their minds is to send them a newsletter at least once per month. Take this opportunity to share the latest menu items, specials and exclusive deals. You could also use your email newsletter as a channel to show off your successes and reviews.

5. Create customer loyalty programs

Creating a customer loyalty program in collaboration with popular food apps is another great way to attract visitors to your restaurants.  These foodie apps allow you to offer discounts and other promotions that’ll help you garner customer loyalty.

Some of the most prominent and highly recommended loyalty program apps include:

  • LevelUp
  • Belly
  • Loyal Blocks
  • Perka

6. Create geo—targeted ads

Aside from international PEO, running geo-targeted ads allows you to access and reach local customers or anyone that’s searching for the best restaurants in your area. As the name implies, geo-targeting ensures that your ads only reach users in a specific radius. This method will save you a ton in online advertising costs by eliminating irrelevant clicks.

The best part is most online platforms offer geo-targeting ads, including Facebook, Twitter and Google. 

BusinessRestaurants
0 comment
0
Facebook Twitter Google + Pinterest
Amila Gamage Wickramarachchi

Amila Gamage is the blogger behind Food Corner. She is a Sri Lankan living in Singapore and shares her cooking adventures in this blog. Apart from recipes, you will also find travel, health and kitchen inspirations in this blog. She is the founder of Sihela Consultants. (www.sihelaconsultants.com) She started writing this blog in 2011 and still continuing.

previous post
Breadfruit Curry (Sri Lankan Del Curry)
next post
Tapioca with Coconut / Manyokka Mallum

Related Posts

How to Promote your Food Truck Business

November 25, 2019

Are There Small Business Health Insurance Requirements?

June 5, 2019

Top 5 Finance Tips for Your Food Business

April 19, 2019

Why the Food Truck Industry is Booming

February 19, 2019

Eco-friendly Food Packaging Solutions

August 1, 2020

Starting A Small Food Business? How To Choose...

September 29, 2022

What New Restaurant Owners Need to Know About...

December 24, 2020

Why Food Packaging is Important in Food Industry

February 10, 2020

Why Meat Processing Plants Require ERP Software

March 23, 2021

5 Ways ERP Can Help With Your Food...

June 1, 2022

Leave a Comment Cancel Reply

Recipe Rating




Welcome to Food Corner!

Hi! I am Amila. Enjoy Sri Lankan recipes throughout the site including other recipes and articles.Don't forget to leave me a comment before you leave :)

Subscribe for updates and grab this ebook FREE!

Recent Posts

  • Exploring the Cuisine of Ladakh: A Culinary Journey Through the High Passes
  • Flavors of Rajasthan Exploring the Rich Cuisine of India’s Royal Land
  • Mexican Rice: A Delicious Meal with Aztec Roots
  • This Orzo Recipe Will Help You Start With a Good Step The Mediterranean Diet
  • Check This Delicious Zucchini and Mushrooms Rice Recipe You Can Easily Make At Home

Categories

  • Air Fryer recipes
  • Appetizers and Snacks
  • Blogging Tips
  • Bread,Bun,Pizza and Baking recipes
  • Cakes and Cookies
  • Chicken Recipes
  • Desserts and Frozen
  • Drinks and Beverages
  • Egg Recipes
  • Fish Recipes
  • Food & Travel
  • Food Business
  • For Kids
  • Grilling
  • Health & Fitness
  • Indian Recipes
  • Kitchen Appliances
  • Kitchen Garden
  • Lifestyle
  • Microwave Recipes
  • Noodles and Pasta Recipes
  • Pantry Organizing
  • Pickle Recipes
  • Recipe Collections
  • Recipes
  • Restaurants
  • Reviews
  • Rice Recipes
  • Salad Recipes
  • Sambola & Chutney Recipes
  • Seafood Recipes
  • Simple food garnishing
  • Slow Cooker Recipes
  • Soup Recipes
  • sri lanka
  • Sri Lankan
  • Sri Lankan Breakfast/Dinner
  • Sweets
  • Tips
  • Vegetables and Pulses

Archives

  • Facebook
  • Twitter
  • Google +
  • Instagram
  • Pinterest
  • Youtube

@2011-2021 - Food Corner. All Right Reserved. Designed by K. Motif